Joana Scherer
Go-to-Market & Lead Acquisition
Marketing professional with over 10 years of experience in B2B strategy, branding, and digital communication.
At Fast2Mine, I lead strategic marketing initiatives focused on international expansion, lead generation, and commercial positioning. My role centers on aligning marketing efforts with business growth and expanding the company’s presence in key global mining markets, including Latin America, North America, Africa, and Oceania.
Our strategies are active in countries such as Chile, Mexico, Argentina, Brazil, U.S., Canada, Kenya, Egypt, and Australia, reinforcing the brand’s position as a global reference in digital mining solutions.
I’m passionate about turning insights into action, crafting narratives that resonate across regions, and building scalable, sustainable strategies for high-impact industries.
My background includes product marketing, brand development, and market entry across various sectors, always guided by a business-driven, hands-on mindset.
At Fast2Mine, I lead strategic marketing initiatives focused on international expansion, lead generation, and commercial positioning. My role centers on aligning marketing efforts with business growth and expanding the company’s presence in key global mining markets, including Latin America, North America, Africa, and Oceania.
Our strategies are active in countries such as Chile, Mexico, Argentina, Brazil, U.S., Canada, Kenya, Egypt, and Australia, reinforcing the brand’s position as a global reference in digital mining solutions.
I’m passionate about turning insights into action, crafting narratives that resonate across regions, and building scalable, sustainable strategies for high-impact industries.
My background includes product marketing, brand development, and market entry across various sectors, always guided by a business-driven, hands-on mindset.
Mining
We believe mining competes on the quality and speed of its decisions. Fast2Mine provides a single operational platform—MMS—that connects people, assets and processes so leaders can see the whole mine, not just the fleet.
Core modules:
- Dispatch (Mining Control): manages cycles, queues and utilization by front, recommending reassignments before constraints appear.
- Fuel (Fuel Control / Fuel Automated): automated identification and tagging for every refuel, closing gaps between issued and consumed volumes.
- Maintenance: preventive and corrective planning synchronized with production; mobile execution in the field.
- Telemetry: health and performance indicators to correlate driving, payload and consumption.
- Cloud BI: KPIs and alerts that expose hidden losses in hours, liters and cost.
- Dynamic Pro: forward-looking simulations to test decisions safely.
Why mines choose Fast2Mine:
- Quick time-to-value with plug-and-play architecture and open integrations.
- Reduction of invisible losses in haulage and fueling.
- Lower diesel use and CO₂ intensity.
- Standardized routines (daily, weekly, monthly) with clear accountability.
- Scalability from a single pit to multi-site operations.
If you are exploring how to move from spreadsheets and radio to real-time, integrated control, let’s talk at PERUMIN. We’ll show practical cases of MMS complementing existing systems and delivering measurable results within weeks.
Core modules:
- Dispatch (Mining Control): manages cycles, queues and utilization by front, recommending reassignments before constraints appear.
- Fuel (Fuel Control / Fuel Automated): automated identification and tagging for every refuel, closing gaps between issued and consumed volumes.
- Maintenance: preventive and corrective planning synchronized with production; mobile execution in the field.
- Telemetry: health and performance indicators to correlate driving, payload and consumption.
- Cloud BI: KPIs and alerts that expose hidden losses in hours, liters and cost.
- Dynamic Pro: forward-looking simulations to test decisions safely.
Why mines choose Fast2Mine:
- Quick time-to-value with plug-and-play architecture and open integrations.
- Reduction of invisible losses in haulage and fueling.
- Lower diesel use and CO₂ intensity.
- Standardized routines (daily, weekly, monthly) with clear accountability.
- Scalability from a single pit to multi-site operations.
If you are exploring how to move from spreadsheets and radio to real-time, integrated control, let’s talk at PERUMIN. We’ll show practical cases of MMS complementing existing systems and delivering measurable results within weeks.
